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In 1969, only six years after the Reese/Hershey merger, Reese's Peanut Butter Cups became The Hershey Company's top seller. In 2023 after 60 years of stock splits, the Reese brothers' original 666,316 shares of Hershey common stock represented 16 million Hershey shares valued at over $3.8 billion that paid annual cash dividends of $66.3 million. Reese Candy Company with the Hershey Chocolate Corporation in a tax-free stock-for-stock merger. On July 2, 1963, the Reese brothers merged the H.B. Reese died on May 16, 1956, in West Palm Beach, Florida, passing the company to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese. Reese's Peanut Butter Cups were his most popular candy, and Reese eventually discontinued his other lines. Reese had originally worked at a Hershey dairy farm, and from the start, he used Hershey chocolate in his confections. The official product name was 'Penny Cups' because they could be purchased for one cent. Reese Candy Company was established in the basement of Reese's home in Hershey, Pennsylvania. Reese's generates more than $2 billion in annual sales for The Hershey Company, and Reese's Peanut Butter Cups are number one on the list of top-selling candy brands. Reese left his job with Hershey to start his own candy business.

Reese, a former dairy farmer and shipping foreman for Milton S.

They were created on November 15, 1928, by H. Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company.

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